An underserved market
Black women spend heavily on haircare, with little evidence of what works for their hair.
Investors
A new standard for textured haircare.
We are building the first real-world record of what truly works for textured hair, and the standards the industry will measure against.
Request a meetingThe deck is shared privately.
routines
grows
works
answers
Why it matters
Built to compound.
Data no one else holds
Real routines, products, formulations and environment, linked to outcomes as they happen.
The standard
Our Performance Score and Hair Profile Code give the industry one shared language.
Two sides, one engine
Members and stylists use the app. Brands, retailers and researchers pay for the Terminal.
Trust as an asset
We share results, not records. Member trust is what keeps the record growing.
Where we are
Early, and moving.
- NowDemo
Our member app is in private testing.
- NextMember Launch
Founding members and stylists, invited a few at a time.
- ThenClient Launch
The Terminal opens to founding clients.
- LaterExpansion
New markets beyond the US, Data Delivery, Indexes and Certification.
Investor enquiries
Meet the founder.
Tell us about your firm, and we will be in touch. The deck is shared privately, after we speak.