Scorecards
How every product performs
By hair profile, climate and routine, updated as results arrive.
For brands · retailers · suppliers · investors in beauty
Know what works before you launch, stock or invest.
Real-world outcomes for textured hair, by hair profile, climate and routine. The view reviews, focus groups and sales data cannot give you.
Request a private briefingFounding clients, by invitation
The Terminal · by desk
Every answer, on one screen.
Each Desk is built for the decisions you make. Brands see their scorecards and competitors. Retailers see what performs by region. Suppliers see which ingredients deliver. Investors see brand health before the market does.
Benchmarks
Where you stand
Against every competitor in your category.
Climate map
Where you win
Performance city by city, from humidity to hard water.
Pairings
What works together
The products women use alongside yours, and the results.
Repurchase and switching
Who returns, who leaves
And exactly where they go next.
Formulation watch
The cost of a change
How a reformulation lands, before the reviews catch up.
Ingredients
What truly delivers
Ingredient performance across hair profiles and climates.
Alerts
First to know
Shifts in your category, the moment they happen.
78Performance score
Our standards
A measure of what works.
Our Performance Score rates real-world results from 0 to 100, adjusted for climate. Our Hair Profile Code describes the hair behind each result. Together, they are the shared language of textured hair performance.
4C-LP-HD-HW- Climate-adjusted
- Fair across humid, dry and cold regions.
- Versioned
- Methods published. Scores traceable.
- Hair-matched
- Read by Hair Profile Code, not averaged across all hair.
- Over time
- Weeks of real use instead of first impressions.
What comes next
Into your systems, and beyond.
# KBeauty Intelligence API · illustrative GET /v1/ent/scores?hair_profile=4C-LP&climate=humid { "product": "Shea leave-in", "performance_score": 82, "repurchase_rate": 0.41, "trend_90d": +6, "group_size": "50+" }
Independent by design
Trusted because it cannot be bought.
- 01Not for saleNo client, plan or payment changes a score.
- 02Every brand, measured alikeIncluding our own.
- 03Results, not recordsAnonymous groups of 50 or more members.
Private briefing
Founding clients are invited a few at a time.
Request a private briefing, and we will walk you through the Terminal for your category.